The Problem with social media

Sports stars, celebrities, professionals and social media influencers have HUGE social media followings but no direct way to monetise them.

Influencers create enormous goodwill and social capital in their fan base yet there has been no way to monetize a public post or an interaction with an individual fan without diverting to sponsorship or collaboration with third party consumer brands.

Bullying on social media is now a daily headline around the world.

Bullying that happens on social media is just as harmful as other bullying — and sometimes it’s even worse. That’s because it’s hard to get away from and it can reach people no matter where they are or what they’re doing.