Vello exists to revolutionise how sport is experienced, understood and officiated

By building systems that continuously learn from real data, we improve how fans engage, decisions are made and how athletes and leagues are supported. Our mission is to evolve sport into a smarter, more data-driven ecosystem where fan connection, performance and integrity are strengthened through technology that never stops learning as the sports we love continuously grow.

Sports demands richer fan engagement to drive value, deeper data insights for performance and welfare, and faster, more accurate officiating. Broadcasters require immersive, data-driven storytelling, while clubs demand real-time analytics that scale. Vello meets all of these with AI-driven, near-zero latency, future-ready solutions the industry cannot get from traditional vendors.