
Leadership Team

Ben Dixon
CEO & Co-founder
Ben Dixon brings over 25 years of experience in the sports and entertainment industry to the business. Ben was a professional athlete in Australia for 13 years and post career, Ben has been part of the broadcast partner the Foxtel group as a host and commentator for the last 15 years.
Ben as a CEO of Vello is a prudent manager and an inspiring leader. He has a great business mindset and is able to see the “big picture” in a variety of settings. He has been instrumental in taking actions to enhance the company’s cash flow while keeping the human factor in perspective. His goal for Vello is to drive the company’s development and guide it towards long-term success.

Owen Boland
COO & Co-founder
Web design & marketing expert with a Bachelor of Computing & Information Technology. Boland has 20 years experience working in various industries delivering exceptional web experiences and marketing campaigns.
Boland is responsible for product development and roll out and has led the engineering and IT development process from seed idea through to testing and deployment.

Red Riddell
CTO
An engineering leader with a proven track record of delivering innovative and transformative projects in fintech, defence, and entertainment. With extensive experience as a Principal Engineer, Head of Engineering, and CTO, he excels in architecting and implementing complex low-latency systems, mixed reality solutions, and scalable and resilient systems from the ground up.
Red is responsible for the development, implementation, and management of various Vello products including Optical Tracking, Augmented Reality (AR) and Virtual Reality (VR) solutions across iOS, Android, and web platforms.
